The old DirectMed Parts website was not user friendly, which was a very costly issue for online seller DirectMed Parts. Sales was limited to two channels, email and phone. With Pericror’s new website, DirectMed Parts managed to increase their sales channel to include live chat which has been very well received by their customer base. In addition, they had issues vocalizing their competitive differences in their low prices, industry expertise, and ISO certifications. Pericror provided a professionally filmed and edited video, alongside marketing collateral that would redefine their image in a professional light in the campaigns to come.
Additional consulting through a lengthened relationship also included the integration of Salesforce inventory directly to their website, helping improve discoverability through indexing, and allowing more organic leads to be generated.